Promoting an equitable & human-centered coffee trade
Who are we?
Openflor connects the coffee producing community with global markets, offering expert strategy, deep coffee knowledge, and impactful trade show activations to drive business growth.

Make your green coffee move
Success in specialty coffee goes beyond great quality—it’s about getting your coffee into the right hands. Openflor helps producers, exporters, and green coffee organisations navigate the market through expert support in business and sales strategy, capacity building and market linkage activations.
Whether you're entering a new market, refining your sales approach, promoting a producing origin or looking to maximize your trade show presence, we provide the strategy and connections to help your coffee go further.
At Openflor, our mission is to enable a more equitable, human-centered coffee supply chain by bridging the gap between producers, exporters, and global markets. As industry experts, Q Instructors, and market strategists, we provide the tools, knowledge, and connections that coffee professionals need to succeed. Through quality evaluation, sales strategy, and trade show activations, we help exporters and producers navigate the complexities of the coffee trade, ensuring their coffee reaches the right buyers. With a global focus on Latin America, Southeast Asia, and Africa, we work to create opportunities in key consuming markets like the U.S., Europe, and Australia. Whether through education, strategic guidance, or hands-on support, Openflor is committed to building a coffee industry that is more connected, sustainable, and fair for all.
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SCA EXPO - Houston, USA
WOC Asia - Jakarta, Indonesia
WOC Europe - Geneva, Switzerland
Host Milano - Milan, Italy
SCAJ - Tokyo, Japan -
WOC Geneva: Sign up by May 15th!
Want support to get the most out of WOC Geneva? Get in touch today and let us help!