Every coffee has a story worth telling and a market ready to hear it.
From individual exporters to national coffee bodies, Openflor helps the producing world step onto the global stage and capture the value its coffee deserves.
Connect like coffee depends on it.
Who we are
Openflor is a specialist coffee market engagement agency. We work with producers, exporters, cooperatives and coffee-producing institutions to build the strategy, skills and connections it takes to reach the buyers who are already looking for coffee like theirs.
We're not a development program that treats trade as an afterthought, and we're not a consultancy that treats equity as a nice-to-have. We work from inside the commercial coffee trade — because that's where real outcomes get made, for everyone at the table.
What we do
Market Strategy & Access
Practical strategy for reaching the right buyers, in the right markets, at the right time.
Capacity Building & Coaching
Getting your team, your business or your industry ready to perform on the world stage.
Trade Shows &
Market Activations
Booths, buyer programs and cuppings that turn a show floor into real business.
Coffee Quality &
Market Presentation
Making sure your product is prepared, presented and positioned to be seen at its best.
Why Openflor
Openflor is led by Q Instructors and market strategists who've spent decades inside the specialty coffee trade — not observing it from outside. We work across Latin America, Southeast Asia and Africa, connecting producers and exporters with buyers in all major markets including the US, Europe, Asia, MENA and Australia.
Proudly connected across the global coffee community
We're proud members of the organisations shaping specialty coffee around the world.
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October 14 - 17, Tokyo - The Specialty Coffee Association of Japan (SCAJ) Trade Show is one of Asia's largest specialty coffee events, bringing together roasters, equipment makers, and coffee professionals from around the world. Held annually in Tokyo, it's a key stop for us to connect with the Japanese coffee community, showcase our clients' work, and stay close to emerging trends in the region.
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October 25 - 26 Panama City - World of Coffee brings the Specialty Coffee Association's flagship event to Panama, drawing roasters, producers, and coffee professionals from across the Americas and beyond.
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November 11 - 14 Seoul - CoffeeShow Seoul is one of South Korea's leading coffee and beverage trade events, spotlighting the country's fast-growing specialty coffee scene. We attend to meet with roasters, cafés, and industry partners across Asia, and to keep a pulse on what's shaping the market there.
Where to find us
Want to meet up?
